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    5月14-15日,由北京大学新媒体营销传播(CCM)研究中心、网赢天下网主办,北京智捷天成公关咨询有限公司全程策划与承办的“2019金鼠标国际数字营销节”在北京万达文华酒店盛大举行。下载APP 阅读本文更深度报道金鼠标国际数字营销节已成为中外数字营销精英每年一度的盛事。为期两日的数字营销视听盛宴,汇聚了来自国内外品牌广告主、网络媒体/平台、广告营销代理公司、技术公司、第三方研究机构、高校学者等不同领域的数字营销精英,共享多元营销观点碰撞的无限魅力。被行业誉为“数字营销风向标”的金鼠标,放眼国际,洞见全球数字营销新风向,聚焦本土,把握国内数字营销新潮流。2019金鼠标数字营销节首日现场,国内外数字营销大咖们呈献了时下营销最前沿观点的精彩洞察与解读。网赢天下网首席架构设计师,金鼠标数字营销大赛联合创办人、执行主席方立军开场致辞。北京大学新闻与传播学院副院长、教授,金鼠标数字营销大赛联合创办人、评委会主席陈刚发表《5G营销:重新启航》主旨演讲,十年间,数字营销领域已演化为社会化、社交化、智能化三角共生关系,5G的到来推动进入万物互联新时代,提高传输效率,也构建起新的数字生活空间,融汇用户、内容、商品数据的超级数据库加速形成。面对创意生产生态形成、沉浸式营销等5G创意传播管理时代新变化,营销需从理念、模式、方法予以改变,适应时代变化,不断推出新应用,引领新方向。国际风向环节,全球顶尖品牌创新顾问/曾任乐高集团新品牌总监、INSEAD商学院首席通讯官Anand Vengurlekar,带来了《Using design thinking to maximise brand value in digital communications》主旨演讲。他认为,数字营销提供了“一键式”使用新体验,也带来了运用“设计思维”驱动品牌价值增长的营销新范式,这需要借助极端个性化发掘新兴细分消费市场,激发同理心;也需要通过内容解读用户情感,获得消费者需求共鸣。当社交成为营销传播关键,微博如何助力品牌引爆社交核能?特色秀场,微博客户市场和服务中心总经理张欣欣,分享了《与“拾”俱进 Social First》。中国社媒高速发展,微博作为潮流发源地与重要流量入口,持续释放 “社交力”;以优质内容生产、明星/KOL加持及内容分发,重构决策路径,引爆共鸣“场域力”;并推动、践行Social First战略升级,引领社会化媒体时代与“拾”俱进。如何深度触达不同营销环境下的用户心智?阿里文娱智能营销平台大客户销售部总经理成亚男在《智达于心 预见可能》演讲中表示,人口红利消退,下沉市场成为商业增长新蓝海,同时消费者角色变化、内容裂变及消费人群边界打破,重构当下消费格局。阿里文娱智能营销平台,通过品牌星河以用户为基点构建产品沟通体系,以品牌彗星赋能多场景构建完善营销生态,令营销智达于心。视频化广告正成为营销推广新趋势。穿山甲产品运营负责人郑文雅在《Video ads,转化更多可能》演讲中解读到,短视频重塑着用户注意力结构,也带动移动端视频广告快速增长。新一代视频化广告平台“穿山甲”,以产品视频化、效果深度化、平台全球化,帮助全球APP获得成功,推动广告价值高效转化。360商业化教育/零售行业总经理徐旭升在《Ad Hacker?破界》演讲中指出,面对媒体注意力争夺愈演愈烈,增量困难,360从搜索场景与推荐场景直击用户需求,打造有价值的内容,并通过360行为链大数据洞察,实现从流量售卖到用户经营,创造更深度营销价值。搜狗广告营销中心总经理孙霏进行了《聚力新场景,营销新增势》主题演讲,她表示,广告营销正由品牌导向,效果导向,向实现曝光+内容+即时购买的新品效合一阶段迭代,搜狗紧循营销变化,以语言为核心推动拓展人工智能技术布局,迭代智能硬件,打通输入、搜索、浏览多场景营销生态,积极响应、唤醒、承接用户需求,推进实现新品效合一。微播易副总裁、聚量赋能事业群总经理陈祯锋分享了《短视频影响力AI引擎》主题演讲,全民短视频时代,“短视频+电商”组合正碰撞出更大商业价值。面对智能社交加速超级个体粉尘化发展, KOL选取变得盲目、低效,“数据+AI”智慧营销与智能系统自动化投放将成为破局之道。微播易影响力AI引擎,以大数据和人工智能连接广告主与自媒体/KOL,助力品牌引爆社交流量价值。5G到来将如何驱动营销模式迭代?新加坡国立大学商业模式与市场营销教授、北京大学国家发展研究院特聘教授、中南荷多基金合伙人周宏骐,分享了《5G时代的新商业·新模式·新营销》,消费与技术是商业迭代两大主驱动力,移动互联科技发展,驱动商业关系围绕社交思维、智能应用、数据驱动重构,推动移动商业3.0时代到来。5G出现,则引领以智能自动、算法增效、认知商业为特征的智能商业4.0关系重构,“移动场景+智能+秒变”成为新的营销逻辑。以AI为入口,打造延伸型精准服务,以及多领域综合智能跨界协同将成为新趋势。图虫&IC董事长匡展宇在《影像力,影响力》主题演讲中表示,注意力稀缺时代,好的图片能为用户带来价值感提升,影像力量越强,品牌的影响力越强。图虫平台拥有诸多年轻元素,不断生产庞大的优质内容。平台上汇聚着大量高净值人群,推动影像内容多元化。依托巨量引擎平台矩阵,能够产生高价值流量实现推广转化。智能技术能够进行图像数据训练,图片云技术助力实现数字资产管理。内容核心仍是营销传播唤醒目标用户共情共鸣的关键介质。圆桌互动环节,主持人原生动力数字传媒创始人兼CEO徐进,与好耶合伙人申钰,WE Marketing Group创始人&CEO陈一枬,法国拉蒙市场总监孔维菊围绕《全媒体时代,如何基于内容开展全域整合营销》展开探讨。见实科技创始人&CEO,畅销书《小群效应》、《即时引爆》、《社交红利》作者徐志斌,带来了《小程序浪潮和未来营销趋势》主题演讲。他表示,开发者势力正逐渐向小程序领域涌进,各大互联网平台小程序竞争日趋激烈。新流量与新市场出现,“拼、帮、砍、送、比、换”成为推动小程序裂变推广的6大关键要诀。人们天然追求更强、更亲密的关系,让关系驱动社交信任建立,将爆发更大的商业价值。菱歌科技创始人兼CEO、耶鲁大学市场营销学博士栾晔,在《数据智能: 驱动市场洞察和品牌增长》演讲中讲到,人工智能和大数据正在颠覆传统市场研究和营销决策。基于机器学习的市场洞察,与基于视觉数据挖掘的消费者洞察;以及AI驱动个性化零售顾客体验提升,这些AI落地都将带来服务业效率巨大提升,为零售业创新和增长开拓全新机遇。接受全天峰会干货不断的思想与观点激荡之后,金鼠标联手网易传媒合力打造的金鼠标十年大赏的“前戏”——金鼠标十年大赏·有态度红毯SHOW + 鸡尾酒会高光来袭,仪式感满满的红毯走秀,光彩夺目,搭配觥筹交错的互动酒会交流,尽享数字营销圈的独特魅力。“金鼠标十年大赏·有态度红毯SHOW+鸡尾酒会”当晚,“拉蒙之夜——金鼠标十年大赏暨金鼠标10周年特别奖颁奖盛典”在众多嘉宾期待中拉开帷幕。近50位营销大咖CP组合带来“美女与野兽”时装T台秀。身着七匹狼(002029)狼图腾个性服饰与KARL LAGERFELD当季时尚新品,展现数字营销人的专属个性与风采。近400位国内外顶尖数字营销人齐聚盛宴,一同见证金鼠标十周年特别奖项,包括人物类、公司类、互联网媒体/平台类颁发的荣耀时刻,并揭晓获奖榜单。“拉蒙之夜——金鼠标十年大赏暨金鼠标10周年特别奖颁奖盛典”在金鼠标十周年特别奖颁奖盛典上,为参与5届以上金鼠标大赛终审,陪伴并见证金鼠标一路成长、蜕变的终审评委,颁发“金鼠标10周年特别奖——荣誉评委”奖项。金鼠标10周年特别奖——荣誉评委15日,国际风向、年度演说、圆桌互动、奢侈品营销专场、全场大奖PK赛、Business Party、第10届金鼠标数字营销大赛颁奖盛典等板块精彩纷呈,众多营销大咖持续颠覆营销想象,解读数字营销趋势风向。Timberland中国区总经理吴美君(中国台湾)发表《「真」才踢不烂》主旨演讲,Timberland的关键营销密码——“真”,以标志性产品打造品牌传播重点,塑造真诚品牌经典形象;深挖消费者真实态度,创建精神图腾引发情感共鸣;认真倾听用户的声音,建立真实品牌洞察,以“真”打动消费者。彩妆品牌如何塑造爆款产品的人格魅力,与新一代标新立异的年轻人玩在一起?M·A·C(魅可)中国区市场总监翁艳玲发表《用彩妆人设“妆”备次元人群》演讲,M·A·C联合顶级手游《王者荣耀》,以游戏英雄形象为主题,跨界美妆演绎游戏元素。联动线下活动沉浸式体验与线上社交声量形成转化闭环,成功撬动各垂直圈层触达,引爆声量与转化。“产业互联网”正在成为数字产业化与产业数字化的重要载体,品牌如何在市场寻求真正的机遇?亚马逊CMT中国区首席代表王梓任(美国)发表《谁是你的客户:数字驱动企业发展的国际化思维》演讲,品牌销售数据与市场观点,趋势数据与行为数据需结合起来,精准定位消费者核心需求,借助打造差异化产品、社交娱乐驱动品牌建设、新零售赋能购买激活,为品牌发掘增长机遇。消费需求的多样化使消费分层现象越来越明显,对于传统户外媒体而言,数字化转型已刻不容缓。分众传媒合伙人·集团副总裁陈鹏在《消费升级背景下,传统媒体的数字化转型焕新》演讲中表示,主流人群、必经、高频、低干扰是电梯场景的4个关键词,在基于大数据与生活场景的广告精准分发外,还需通过媒体平台与销售平台的数据联通,打破品和效之间的阻隔,缩短从“品”到“效”的周期,验证从“品”到“效”的结果。健合集团BNC中国区婴幼儿用品总经理及高级市场总监廖文琪发表《小品类·大营销》演讲,母婴品牌营销需要更有意义、更具温度,合生元将母婴人群痛点,转化为社会性痛点,以共情打造社会公益IP,用内容连接消费者、品牌与社会,强化核心消费者品牌口碑度,并影响未来消费者的品牌认知和好感度。在【奢侈品营销】专场,KARL LAGERFELD品牌全球CEO&President Pier Paolo Righi分享《How luxury brand work on digital marketing in Europe》演讲,数字营销为消费者接触奢侈品牌创造了更多创新可能性及互动体验,通过创造不同模拟场景,与现实消费场景无缝连接,能够更好地拉近千禧一代与奢侈品牌间的距离。KARL LAGERFELD品牌大中华区CEO & 总裁闫军发表《国际轻奢品牌在中国的想象力营销》演讲,年轻一代对奢侈品兴趣旺盛,如何占领新一代消费者心智,激发商业想象力?在于抓住奢侈品营销本质 ——“创造卓越的产品或者内容” ,而其卓越体现在无法复制和被超越。随后,Pier Paolo Righi和闫军一同参与《如何延伸时尚品牌IP的商业触角》主题圆桌互动,由锐迷文化科技创始人、超级IP生态大会执行副主席魏无忌主持,与FARFETCH中国Head of client success周之悦、李粒粒时尚号创始人李粒粒展开探讨。The Mobius Advertising Awards Chairman Lee Gluckman(美国)带来Mobius Awards的精彩案例分享。在数字营销高速发展的过程中,营销人如何不断进化,掌握营销主动权?知萌咨询机构创办人兼CEO肖明超(博客,微博)发表《中国数字营销的十年进化论与未来新趋势》演讲,数字营销呈现出7大演进趋势:1、数字营销重构商业与品牌构建逻辑,完全以消费者为中心;2、互联网重构内容产业链与传播链;3、数字营销重构消费行为模式;4、消费人群从瓦解的大众到重聚的精众;5、娱乐营销产业多元化重构;6、商品愈发内容化;7、互联网进入万物皆媒时代。随着短视频营销概念的火热,越来越多的品牌开始重视短视频营销新趋势。钛铂新媒体董事长兼CEO龚铂洋分享《人格媒体:一堂价值百万的短视频营销课》,营销传播至关重要,必不可少;人格属性越强的媒介,越有转化价值,这是网红带货、KOL带货的逻辑;未来媒介往人格媒介转型,越具备人格属性的媒介,越有转化力,实现真正品效合一,所有媒介都要想办法增强人格属性,甚至“人即媒介”。备受行业关注的第10届金鼠标大赛全场大奖PK赛在下午圆满收官,此次参加全场大奖PK赛的3个案例包括:恒天然报送的《小米 x 安佳全链路区块链技术》;Bates报送的《2018六神#带感浪一夏#整合传播》;星芮传播报送的《2018 QQ音乐×故宫×腾讯Next Idea“古画会唱歌”项目》。“第10届金鼠标大赛全场大奖PK赛”3家全场大奖提名公司进行精彩提案,由广告主、代理公司、第三方调研机构、专家学者、权威媒体等组成的60余位专业评审团现场评审。资深广告人/数字营销专家吴孝明担任主持人星芮传播、恒天然、上海家化(600315)六神品牌3家提案人分别提案生米组成执行合伙人姚俊、北京大学新媒体营销传播研究中心研究员沈虹、数知科技智慧营销总裁王帅民,对案例分别进行点评全场大奖PK赛评委当晚,第10届金鼠标大赛颁奖盛典隆重举行,300余位数字营销行业精英欢聚一堂,共同见证荣耀时刻,揭晓本届获奖名单。“第10届金鼠标大赛颁奖盛典”在第10届金鼠标大赛颁奖盛典上,由网赢天下网首席架构设计师,金鼠标数字营销大赛联合创办人、执行主席方立军为获得全场大奖提名的公司颁奖。北京大学新闻与传播学院副院长、教授,金鼠标数字营销大赛联合创办人、评委会主席陈刚与资深广告人/数字营销专家吴孝明共同揭晓全场大奖PK赛结果:恒天然报送的《小米 x 安佳全链路区块链技术》荣获全场大奖,Bates报送的《2018六神#带感浪一夏#整合传播》获得全场最佳人气奖。全场大奖提名全场最佳人气奖全场大奖作为“数字营销风向标”,金鼠标致力于为行业提供互动交流的连接平台,希望所有从业者在金鼠标营造的4C商业生态圈(促进交流Communication、发现机会Chance、创造连接Connection、迎接改变Change)中拓展丰富的营销想象,创造丰满的数字未来。

5 yue 1415 ri, you bei jing da xue xin mei ti ying xiao chuan bo CCM yan jiu zhong xin wang ying tian xia wang zhu ban, bei jing zhi jie tian cheng gong guan zi xun you xian gong si quan cheng ce hua yu cheng ban de" 2019 jin shu biao guo ji shu zi ying xiao jie" zai bei jing wan da wen hua jiu dian sheng da ju xing. xia zai APP yue du ben wen geng shen du bao dao jin shu biao guo ji shu zi ying xiao jie yi cheng wei zhong wai shu zi ying xiao jing ying mei nian yi du de sheng shi. wei qi liang ri de shu zi ying xiao shi ting sheng yan, hui ju le lai zi guo nei wai pin pai guang gao zhu wang luo mei ti ping tai guang gao ying xiao dai li gong si ji shu gong si di san fang yan jiu ji gou gao xiao xue zhe deng bu tong ling yu de shu zi ying xiao jing ying, gong xiang duo yuan ying xiao guan dian peng zhuang de wu xian mei li. bei hang ye yu wei" shu zi ying xiao feng xiang biao" de jin shu biao, fang yan guo ji, dong jian quan qiu shu zi ying xiao xin feng xiang, ju jiao ben tu, ba wo guo nei shu zi ying xiao xin chao liu. 2019 jin shu biao shu zi ying xiao jie shou ri xian chang, guo nei wai shu zi ying xiao da ka men cheng xian le shi xia ying xiao zui qian yan guan dian de jing cai dong cha yu jie du. wang ying tian xia wang shou xi jia gou she ji shi, jin shu biao shu zi ying xiao da sai lian he chuang ban ren zhi xing zhu xi fang li jun kai chang zhi ci. bei jing da xue xin wen yu chuan bo xue yuan fu yuan chang jiao shou, jin shu biao shu zi ying xiao da sai lian he chuang ban ren ping wei hui zhu xi chen gang fa biao 5G ying xiao: chong xin qi hang zhu zhi yan jiang, shi nian jian, shu zi ying xiao ling yu yi yan hua wei she hui hua she jiao hua zhi neng hua san jiao gong sheng guan xi, 5G de dao lai tui dong jin ru wan wu hu lian xin shi dai, ti gao chuan shu xiao lv, ye gou jian qi xin de shu zi sheng huo kong jian, rong hui yong hu nei rong shang pin shu ju de chao ji shu ju ku jia su xing cheng. mian dui chuang yi sheng chan sheng tai xing cheng chen jin shi ying xiao deng 5G chuang yi chuan bo guan li shi dai xin bian hua, ying xiao xu cong li nian mo shi fang fa yu yi gai bian, shi ying shi dai bian hua, bu duan tui chu xin ying yong, yin ling xin fang xiang. guo ji feng xiang huan jie, quan qiu ding jian pin pai chuang xin gu wen ceng ren le gao ji tuan xin pin pai zong jian INSEAD shang xue yuan shou xi tong xun guan Anand Vengurlekar, dai lai le Using design thinking to maximise brand value in digital communications zhu zhi yan jiang. ta ren wei, shu zi ying xiao ti gong le" yi jian shi" shi yong xin ti yan, ye dai lai le yun yong" she ji si wei" qu dong pin pai jia zhi zeng zhang de ying xiao xin fan shi, zhe xu yao jie zhu ji duan ge xing hua fa jue xin xing xi fen xiao fei shi chang, ji fa tong li xin ye xu yao tong guo nei rong jie du yong hu qing gan, huo de xiao fei zhe xu qiu gong ming. dang she jiao cheng wei ying xiao chuan bo guan jian, wei bo ru he zhu li pin pai yin bao she jiao he neng? te se xiu chang, wei bo ke hu shi chang he fu wu zhong xin zong jing li zhang xin xin, fen xiang le yu" shi" ju jin Social First. zhong guo she mei gao su fa zhan, wei bo zuo wei chao liu fa yuan di yu zhong yao liu liang ru kou, chi xu shi fang " she jiao li" yi you zhi nei rong sheng chan ming xing KOL jia chi ji nei rong fen fa, chong gou jue ce lu jing, yin bao gong ming" chang yu li" bing tui dong jian xing Social First zhan lue sheng ji, yin ling she hui hua mei ti shi dai yu" shi" ju jin. ru he shen du chu da bu tong ying xiao huan jing xia de yong hu xin zhi? a li wen yu zhi neng ying xiao ping tai da ke hu xiao shou bu zong jing li cheng ya nan zai zhi da yu xin yu jian ke neng yan jiang zhong biao shi, ren kou hong li xiao tui, xia chen shi chang cheng wei shang ye zeng zhang xin lan hai, tong shi xiao fei zhe jue se bian hua nei rong lie bian ji xiao fei ren qun bian jie da po, chong gou dang xia xiao fei ge ju. a li wen yu zhi neng ying xiao ping tai, tong guo pin pai xing he yi yong hu wei ji dian gou jian chan pin gou tong ti xi, yi pin pai hui xing fu neng duo chang jing gou jian wan shan ying xiao sheng tai, ling ying xiao zhi da yu xin. shi pin hua guang gao zheng cheng wei ying xiao tui guang xin qu shi. chuan shan jia chan pin yun ying fu ze ren zheng wen ya zai Video ads, zhuan hua geng duo ke neng yan jiang zhong jie du dao, duan shi pin chong su zhe yong hu zhu yi li jie gou, ye dai dong yi dong duan shi pin guang gao kuai su zeng zhang. xin yi dai shi pin hua guang gao ping tai" chuan shan jia", yi chan pin shi pin hua xiao guo shen du hua ping tai quan qiu hua, bang zhu quan qiu APP huo de cheng gong, tui dong guang gao jia zhi gao xiao zhuan hua. 360 shang ye hua jiao yu ling shou hang ye zong jing li xu xu sheng zai Ad Hacker? po jie yan jiang zhong zhi chu, mian dui mei ti zhu yi li zheng duo yu yan yu lie, zeng liang kun nan, 360 cong sou suo chang jing yu tui jian chang jing zhi ji yong hu xu qiu, da zao you jia zhi de nei rong, bing tong guo 360 xing wei lian da shu ju dong cha, shi xian cong liu liang shou mai dao yong hu jing ying, chuang zao geng shen du ying xiao jia zhi. sou gou guang gao ying xiao zhong xin zong jing li sun fei jin xing le ju li xin chang jing, ying xiao xin zeng shi zhu ti yan jiang, ta biao shi, guang gao ying xiao zheng you pin pai dao xiang, xiao guo dao xiang, xiang shi xian pu guang nei rong ji shi gou mai de xin pin xiao he yi jie duan die dai, sou gou jin xun ying xiao bian hua, yi yu yan wei he xin tui dong tuo zhan ren gong zhi neng ji shu bu ju, die dai zhi neng ying jian, da tong shu ru sou suo liu lan duo chang jing ying xiao sheng tai, ji ji xiang ying huan xing cheng jie yong hu xu qiu, tui jin shi xian xin pin xiao he yi. wei bo yi fu zong cai ju liang fu neng shi ye qun zong jing li chen zhen feng fen xiang le duan shi pin ying xiang li AI yin qing zhu ti yan jiang, quan min duan shi pin shi dai," duan shi pin dian shang" zu he zheng peng zhuang chu geng da shang ye jia zhi. mian dui zhi neng she jiao jia su chao ji ge ti fen chen hua fa zhan, KOL xuan qu bian de mang mu di xiao," shu ju AI" zhi hui ying xiao yu zhi neng xi tong zi dong hua tou fang jiang cheng wei po ju zhi dao. wei bo yi ying xiang li AI yin qing, yi da shu ju he ren gong zhi neng lian jie guang gao zhu yu zi mei ti KOL, zhu li pin pai yin bao she jiao liu liang jia zhi. 5G dao lai jiang ru he qu dong ying xiao mo shi die dai? xin jia po guo li da xue shang ye mo shi yu shi chang ying xiao jiao shou bei jing da xue guo jia fa zhan yan jiu yuan te pin jiao shou zhong nan he duo ji jin he huo ren zhou hong qi, fen xiang le 5G shi dai de xin shang ye xin mo shi xin ying xiao, xiao fei yu ji shu shi shang ye die dai liang da zhu qu dong li, yi dong hu lian ke ji fa zhan, qu dong shang ye guan xi wei rao she jiao si wei zhi neng ying yong shu ju qu dong chong gou, tui dong yi dong shang ye 3. shi dai dao lai. 5G chu xian, ze yin ling yi zhi neng zi dong suan fa zeng xiao ren zhi shang ye wei te zheng de zhi neng shang ye 4. guan xi chong gou," yi dong chang jing zhi neng miao bian" cheng wei xin de ying xiao luo ji. yi AI wei ru kou, da zao yan shen xing jing zhun fu wu, yi ji duo ling yu zong he zhi neng kua jie xie tong jiang cheng wei xin qu shi. tu chong amp IC dong shi zhang kuang zhan yu zai ying xiang li, ying xiang li zhu ti yan jiang zhong biao shi, zhu yi li xi que shi dai, hao de tu pian neng wei yong hu dai lai jia zhi gan ti sheng, ying xiang li liang yue qiang, pin pai de ying xiang li yue qiang. tu chong ping tai yong you zhu duo nian qing yuan su, bu duan sheng chan pang da de you zhi nei rong. ping tai shang hui ju zhe da liang gao jing zhi ren qun, tui dong ying xiang nei rong duo yuan hua. yi tuo ju liang yin qing ping tai ju zhen, neng gou chan sheng gao jia zhi liu liang shi xian tui guang zhuan hua. zhi neng ji shu neng gou jin xing tu xiang shu ju xun lian, tu pian yun ji shu zhu li shi xian shu zi zi chan guan li. nei rong he xin reng shi ying xiao chuan bo huan xing mu biao yong hu gong qing gong ming de guan jian jie zhi. yuan zhuo hu dong huan jie, zhu chi ren yuan sheng dong li shu zi chuan mei chuang shi ren jian CEO xu jin, yu hao ye he huo ren shen yu, WE Marketing Group chuang shi ren amp CEO chen yi nan, fa guo la meng shi chang zong jian kong wei ju wei rao quan mei ti shi dai, ru he ji yu nei rong kai zhan quan yu zheng he ying xiao zhan kai tan tao. jian shi ke ji chuang shi ren amp CEO, chang xiao shu xiao qun xiao ying ji shi yin bao she jiao hong li zuo zhe xu zhi bin, dai lai le xiao cheng xu lang chao he wei lai ying xiao qu shi zhu ti yan jiang. ta biao shi, kai fa zhe shi li zheng zhu jian xiang xiao cheng xu ling yu yong jin, ge da hu lian wang ping tai xiao cheng xu jing zheng ri qu ji lie. xin liu liang yu xin shi chang chu xian," pin bang kan song bi huan" cheng wei tui dong xiao cheng xu lie bian tui guang de 6 da guan jian yao jue. ren men tian ran zhui qiu geng qiang geng qin mi de guan xi, rang guan xi qu dong she jiao xin ren jian li, jiang bao fa geng da de shang ye jia zhi. ling ge ke ji chuang shi ren jian CEO ye lu da xue shi chang ying xiao xue bo shi luan ye, zai shu ju zhi neng: qu dong shi chang dong cha he pin pai zeng zhang yan jiang zhong jiang dao, ren gong zhi neng he da shu ju zheng zai dian fu chuan tong shi chang yan jiu he ying xiao jue ce. ji yu ji qi xue xi de shi chang dong cha, yu ji yu shi jue shu ju wa jue de xiao fei zhe dong cha yi ji AI qu dong ge xing hua ling shou gu ke ti yan ti sheng, zhei xie AI luo di dou jiang dai lai fu wu ye xiao lv ju da ti sheng, wei ling shou ye chuang xin he zeng zhang kai tuo quan xin ji yu. jie shou quan tian feng hui gan huo bu duan de si xiang yu guan dian ji dang zhi hou, jin shu biao lian shou wang yi zhuan mei he li da zao de jin shu biao shi nian da shang de" qian xi" jin shu biao shi nian da shang you tai du hong tan SHOW ji wei jiu hui gao guang lai xi, yi shi gan man man de hong tan zou xiu, guang cai duo mu, da pei gong chou jiao cuo de hu dong jiu hui jiao liu, jin xiang shu zi ying xiao quan de du te mei li." jin shu biao shi nian da shang you tai du hong tan SHOW ji wei jiu hui" dang wan," la meng zhi ye jin shu biao shi nian da shang ji jin shu biao 10 zhou nian te bie jiang ban jiang sheng dian" zai zhong duo jia bin qi dai zhong la kai wei mu. jin 50 wei ying xiao da ka CP zu he dai lai" mei nv yu ye shou" shi zhuang T tai xiu. shen zhuo qi pi lang 002029 lang tu teng ge xing fu shi yu KARL LAGERFELD dang ji shi shang xin pin, zhan xian shu zi ying xiao ren de zhuan shu ge xing yu feng cai. jin 400 wei guo nei wai ding jian shu zi ying xiao ren qi ju sheng yan, yi tong jian zheng jin shu biao shi zhou nian te bie jiang xiang, bao kuo ren wu lei gong si lei hu lian wang mei ti ping tai lei ban fa de rong yao shi ke, bing jie xiao huo jiang bang dan." la meng zhi ye jin shu biao shi nian da shang ji jin shu biao 10 zhou nian te bie jiang ban jiang sheng dian" zai jin shu biao shi zhou nian te bie jiang ban jiang sheng dian shang, wei can yu 5 jie yi shang jin shu biao da sai zhong shen, pei ban bing jian zheng jin shu biao yi lu cheng zhang tui bian de zhong shen ping wei, ban fa" jin shu biao 10 zhou nian te bie jiang rong yu ping wei" jiang xiang. jin shu biao 10 zhou nian te bie jiang rong yu ping wei 15 ri, guo ji feng xiang nian du yan shuo yuan zhuo hu dong she chi pin ying xiao zhuan chang quan chang da jiang PK sai Business Party di 10 jie jin shu biao shu zi ying xiao da sai ban jiang sheng dian deng ban kuai jing cai fen cheng, zhong duo ying xiao da ka chi xu dian fu ying xiao xiang xiang, jie du shu zi ying xiao qu shi feng xiang. Timberland zhong guo qu zong jing li wu mei jun zhong guo tai wan fa biao zhen cai ti bu lan zhu zhi yan jiang, Timberland de guan jian ying xiao mi ma" zhen", yi biao zhi xing chan pin da zao pin pai chuan bo zhong dian, su zao zhen cheng pin pai jing dian xing xiang shen wa xiao fei zhe zhen shi tai du, chuang jian jing shen tu teng yin fa qing gan gong ming ren zhen qing ting yong hu de sheng yin, jian li zhen shi pin pai dong cha, yi" zhen" da dong xiao fei zhe. cai zhuang pin pai ru he su zao bao kuan chan pin de ren ge mei li, yu xin yi dai biao xin li yi de nian qing ren wan zai yi qi? M A C mei ke zhong guo qu shi chang zong jian weng yan ling fa biao yong cai zhuang ren she" zhuang" bei ci yuan ren qun yan jiang, M A C lian he ding ji shou you wang zhe rong yao, yi you xi ying xiong xing xiang wei zhu ti, kua jie mei zhuang yan yi you xi yuan su. lian dong xian xia huo dong chen jin shi ti yan yu xian shang she jiao sheng liang xing cheng zhuan hua bi huan, cheng gong qiao dong ge chui zhi quan ceng chu da, yin bao sheng liang yu zhuan hua." chan ye hu lian wang" zheng zai cheng wei shu zi chan ye hua yu chan ye shu zi hua de zhong yao zai ti, pin pai ru he zai shi chang xun qiu zhen zheng de ji yu? ya ma xun CMT zhong guo qu shou xi dai biao wang zi ren mei guo fa biao shui shi ni de ke hu: shu zi qu dong qi ye fa zhan de guo ji hua si wei yan jiang, pin pai xiao shou shu ju yu shi chang guan dian, qu shi shu ju yu xing wei shu ju xu jie he qi lai, jing zhun ding wei xiao fei zhe he xin xu qiu, jie zhu da zao cha yi hua chan pin she jiao yu le qu dong pin pai jian she xin ling shou fu neng gou mai ji huo, wei pin pai fa jue zeng chang ji yu. xiao fei xu qiu de duo yang hua shi xiao fei fen ceng xian xiang yue lai yue ming xian, dui yu chuan tong hu wai mei ti er yan, shu zi hua zhuan xing yi ke bu rong huan. fen zhong chuan mei he huo ren ji tuan fu zong cai chen peng zai xiao fei sheng ji bei jing xia, chuan tong mei ti de shu zi hua zhuan xing huan xin yan jiang zhong biao shi, zhu liu ren qun bi jing gao pin di gan rao shi dian ti chang jing de 4 ge guan jian ci, zai ji yu da shu ju yu sheng huo chang jing de guang gao jing zhun fen fa wai, hai xu tong guo mei ti ping tai yu xiao shou ping tai de shu ju lian tong, da po pin he xiao zhi jian de zu ge, suo duan cong" pin" dao" xiao" de zhou qi, yan zheng cong" pin" dao" xiao" de jie guo. jian he ji tuan BNC zhong guo qu ying you er yong pin zong jing li ji gao ji shi chang zong jian liao wen qi fa biao xiao pin lei da ying xiao yan jiang, mu ying pin pai ying xiao xu yao geng you yi yi geng ju wen du, he sheng yuan jiang mu ying ren qun tong dian, zhuan hua wei she hui xing tong dian, yi gong qing da zao she hui gong yi IP, yong nei rong lian jie xiao fei zhe pin pai yu she hui, qiang hua he xin xiao fei zhe pin pai kou bei du, bing ying xiang wei lai xiao fei zhe de pin pai ren zhi he hao gan du. zai she chi pin ying xiao zhuan chang, KARL LAGERFELD pin pai quan qiu CEO amp President Pier Paolo Righi fen xiang How luxury brand work on digital marketing in Europe yan jiang, shu zi ying xiao wei xiao fei zhe jie chu she chi pin pai chuang zao le geng duo chuang xin ke neng xing ji hu dong ti yan, tong guo chuang zao bu tong mo ni chang jing, yu xian shi xiao fei chang jing wu feng lian jie, neng gou geng hao di la jin qian xi yi dai yu she chi pin pai jian de ju li. KARL LAGERFELD pin pai da zhong hua qu CEO amp zong cai yan jun fa biao guo ji qing she pin pai zai zhong guo de xiang xiang li ying xiao yan jiang, nian qing yi dai dui she chi pin xing qu wang sheng, ru he zhan ling xin yi dai xiao fei zhe xin zhi, ji fa shang ye xiang xiang li? zai yu zhua zhu she chi pin ying xiao ben zhi " chuang zao zhuo yue de chan pin huo zhe nei rong" , er qi zhuo yue ti xian zai wu fa fu zhi he bei chao yue. sui hou, Pier Paolo Righi he yan jun yi tong can yu ru he yan shen shi shang pin pai IP de shang ye chu jiao zhu ti yuan zhuo hu dong, you rui mi wen hua ke ji chuang shi ren chao ji IP sheng tai da hui zhi xing fu zhu xi wei wu ji zhu chi, yu FARFETCH zhong guo Head of client success zhou zhi yue li li li shi shang hao chuang shi ren li li li zhan kai tan tao. The Mobius Advertising Awards Chairman Lee Gluckman mei guo dai lai Mobius Awards de jing cai an li fen xiang. zai shu zi ying xiao gao su fa zhan de guo cheng zhong, ying xiao ren ru he bu duan jin hua, zhang wo ying xiao zhu dong quan? zhi meng zi xun ji gou chuang ban ren jian CEO xiao ming chao bo ke, wei bo fa biao zhong guo shu zi ying xiao de shi nian jin hua lun yu wei lai xin qu shi yan jiang, shu zi ying xiao cheng xian chu 7 da yan jin qu shi: 1 shu zi ying xiao chong gou shang ye yu pin pai gou jian luo ji, wan quan yi xiao fei zhe wei zhong xin 2 hu lian wang chong gou nei rong chan ye lian yu chuan bo lian 3 shu zi ying xiao chong gou xiao fei xing wei mo shi 4 xiao fei ren qun cong wa jie de da zhong dao chong ju de jing zhong 5 yu le ying xiao chan ye duo yuan hua chong gou 6 shang pin yu fa nei rong hua 7 hu lian wang jin ru wan wu jie mei shi dai. sui zhe duan shi pin ying xiao gai nian de huo re, yue lai yue duo de pin pai kai shi zhong shi duan shi pin ying xiao xin qu shi. tai bo xin mei ti dong shi zhang jian CEO gong bo yang fen xiang ren ge mei ti: yi tang jia zhi bai wan de duan shi pin ying xiao ke, ying xiao chuan bo zhi guan zhong yao, bi bu ke shao ren ge shu xing yue qiang de mei jie, yue you zhuan hua jia zhi, zhe shi wang hong dai huo KOL dai huo de luo ji wei lai mei jie wang ren ge mei jie zhuan xing, yue ju bei ren ge shu xing de mei jie, yue you zhuan hua li, shi xian zhen zheng pin xiao he yi, suo you mei jie dou yao xiang ban fa zeng qiang ren ge shu xing, shen zhi" ren ji mei jie". bei shou hang ye guan zhu de di 10 jie jin shu biao da sai quan chang da jiang PK sai zai xia wu yuan man shou guan, ci ci can jia quan chang da jiang PK sai de 3 ge an li bao kuo: heng tian ran bao song de xiao mi x an jia quan lian lu qu kuai lian ji shu Bates bao song de 2018 liu shen dai gan lang yi xia zheng he chuan bo xing rui chuan bo bao song de 2018 QQ yin yue gu gong teng xun Next Idea" gu hua hui chang ge" xiang mu." di 10 jie jin shu biao da sai quan chang da jiang PK sai" 3 jia quan chang da jiang ti ming gong si jin xing jing cai ti an, you guang gao zhu dai li gong si di san fang diao yan ji gou zhuan jia xue zhe quan wei mei ti deng zu cheng de 60 yu wei zhuan ye ping shen tuan xian chang ping shen. zi shen guang gao ren shu zi ying xiao zhuan jia wu xiao ming dan ren zhu chi ren xing rui chuan bo heng tian ran shang hai jia hua 600315 liu shen pin pai 3 jia ti an ren fen bie ti an sheng mi zu cheng zhi xing he huo ren yao jun bei jing da xue xin mei ti ying xiao chuan bo yan jiu zhong xin yan jiu yuan shen hong shu zhi ke ji zhi hui ying xiao zong cai wang shuai min, dui an li fen bie jin xing dian ping quan chang da jiang PK sai ping wei dang wan, di 10 jie jin shu biao da sai ban jiang sheng dian long zhong ju xing, 300 yu wei shu zi ying xiao hang ye jing ying huan ju yi tang, gong tong jian zheng rong yao shi ke, jie xiao ben jie huo jiang ming dan." di 10 jie jin shu biao da sai ban jiang sheng dian" zai di 10 jie jin shu biao da sai ban jiang sheng dian shang, you wang ying tian xia wang shou xi jia gou she ji shi, jin shu biao shu zi ying xiao da sai lian he chuang ban ren zhi xing zhu xi fang li jun wei huo de quan chang da jiang ti ming de gong si ban jiang. bei jing da xue xin wen yu chuan bo xue yuan fu yuan chang jiao shou, jin shu biao shu zi ying xiao da sai lian he chuang ban ren ping wei hui zhu xi chen gang yu zi shen guang gao ren shu zi ying xiao zhuan jia wu xiao ming gong tong jie xiao quan chang da jiang PK sai jie guo: heng tian ran bao song de xiao mi x an jia quan lian lu qu kuai lian ji shu rong huo quan chang da jiang, Bates bao song de 2018 liu shen dai gan lang yi xia zheng he chuan bo huo de quan chang zui jia ren qi jiang. quan chang da jiang ti ming quan chang zui jia ren qi jiang quan chang da jiang zuo wei" shu zi ying xiao feng xiang biao", jin shu biao zhi li yu wei hang ye ti gong hu dong jiao liu de lian jie ping tai, xi wang suo you cong ye zhe zai jin shu biao ying zao de 4C shang ye sheng tai quan cu jin jiao liu Communication fa xian ji hui Chance chuang zao lian jie Connection ying jie gai bian Change zhong tuo zhan feng fu de ying xiao xiang xiang, chuang zao feng man de shu zi wei lai.

    

    

    

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